Last updated: 27 Nov 2025

OneHype (“we”, “our”, “us”) is committed to protecting your privacy and ensuring that your personal information is handled safely, lawfully, and transparently. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or use our services.

By using our website or submitting information to us, you agree to the practices outlined in this policy.

1. Who We Are

OneHype is a UK-based talent agency representing models, artists, influencers, actors, and digital creators. For the purposes of UK GDPR, we act as the Data Controller for all personal data collected.

If you have any questions about this policy, please contact us at: info@onehype.uk

2. What Personal Data We Collect

We only collect information necessary for us to operate as a talent agency and fulfil our obligations to talent, clients, and partners.

A. Clients & Brands

We may collect:

• Full name and job title
• Company name
• Contact details (email, phone number)
• Business address
• Information relating to bookings, enquiries, or campaigns

B. Models, Artists, Influencers & Talent

We may collect:

• Name and contact details
• Address and demographic information
• Measurements, statistics, portfolios, and work history
• Photos, videos, and digital content
• Social media links and online profiles
• Preferences, skills, and areas of interest
• Any details required for booking, casting, or promotion

C. New Applicants

Information submitted through forms, email, or social platforms, including:

• Personal details
• Measurements and photos
• Work experience
• Links to social media or digital portfolios

This information is used solely to assess suitability for representation.

D. Employees & Freelancers

We may collect employment-related information, including:

• Name and contact details
• Work history
• Banking and payment details (where required)
• Emergency contacts
• Relevant images or documents for work purposes

3. How We Use Personal Data

We process your information for legitimate business purposes, including:

For Clients

• Responding to enquiries
• Providing quotations and completing bookings
• Maintaining internal records (including accounting)
• Sharing relevant talent options for campaigns
• Sending updates about new talent or services (optional)

For Talent

• Assessing suitability for representation
• Creating and maintaining online profiles and portfolios
• Sharing your details with clients for casting and booking opportunities
• Contacting you about jobs, updates, and administrative matters
• Managing payments, contracts, and assignments

For Employees & Freelancers

• Managing your engagement and responsibilities
• Processing payments and contracts
• Maintaining legally required records

We will only use your information for the purposes stated above or where permitted by law.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

• Contractual Obligation

To fulfil agreements with talent, clients, freelancers, or employees.

• Legitimate Interests

For general business operations, including responding to enquiries, marketing to existing clients, and maintaining internal records.

• Consent

For optional marketing emails or use of certain talent images (where required).

• Legal Obligation

When we must retain or disclose information to comply with law.

5. Sharing Your Information

We may share your data with:

• Clients seeking talent for campaigns, castings, or collaborations
• Professional service providers (IT systems, accountants, payment services)
• Website and portfolio hosting platforms
• Freelance staff assisting with bookings or production
• Legal or regulatory authorities when required

We do not sell your data or allow it to be used for third-party marketing.

Any third party handling your data must meet UK GDPR security standards.

6. International Transfers

Where data is transferred outside the UK (for example, to clients or partners overseas), we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses
• Approved transfer mechanisms
• Adequacy regulations for certain countries

7. Data Retention

We keep personal data only for as long as necessary:

• Contractual records: up to 7 years (as required for tax and legal purposes)
• Talent profiles: kept for the duration of representation
• Applicant submissions: deleted if you are not accepted
• Marketing preferences: until you opt out

You may request deletion of your profile at any time, subject to legal or contractual obligations.

8. Security Measures

We take data protection seriously and use various safeguards to prevent unauthorised access, loss, or misuse:

• Encrypted digital storage and secure cloud servers
• Restricted access to personal data
• Password-protected systems
• Regular internal audits
• Secure disposal of physical documents

Despite our efforts, no system is 100% secure; however, we follow best practices to minimise risks.

9. Cookies and Website Tracking

Our website uses cookies to:

• Monitor traffic and improve user experience
• Analyse browsing behaviour
• Remember user preferences

Cookies do not give us access to your computer or personal files.

You can disable cookies through your browser settings, but this may impact website performance.

10. Your Rights Under UK GDPR

You have the following rights:

• Right to be informed – How your data is used
• Right of access – Request a copy of your data
• Right to rectification – Correct inaccurate information
• Right to erasure – Request deletion
• Right to restrict processing
• Right to data portability
• Right to object – Especially for marketing
• Rights related to automated decision-making and profiling

To exercise your rights, contact us at: info@onehype.uk

We aim to respond within 30 days.

11. Subject Access Requests (SARs)

You may request a copy of the personal data we hold. Please email: info@onehype.uk
Subject line: “Data Access Request”

If you are unhappy with our response, you may contact the UK Information Commissioner’s Office (ICO): www.ico.org.uk/concerns/

12. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website, with the “Last Updated” date above.

13. Contact Us

For any questions about this Privacy Policy, or to exercise your rights:

info@onehype.uk
OneHype